DESIGNER SPOTLIGHT - ALEX AND ANI

We get up close and personal with Carolyn Rafaelian, the creative mind behind Alex and Ani jewellery collection.  Alex and Ani products are handcrafted from eco friendly recycled materials made entirely in the United States.  Carolyn is deeply committed to creating a greener future for the planet and its inhabitants.  Reusing and recycling materials in the creation of her jewellery is an integral part of her mission as a conscious, eco friendly designer.
Her collection is loved by celebrities including Sandra Bullock, Tori Spelling, Ashley Tisdale and Jessica Simpson.

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How would you describe your collection?
Alex and Ani's collections reflect a design aesthetic that celebrates each wearer's unique essence. My jewelry is designed to make people feel empowered and make a personal connection to the pieces they choose to wear.


Where do you get your inspiration?
I am inspired by people, their unique energies, what makes them who they are, and what is truly important to them. Jewelry has the means to empower and I am just a designer who helps facilitate one to their own greatness because the meaning behind many of the pieces I create should reflect the essence of the wearer. Our Collections are all about what is inspirational to you and reflects you as a human being, Whether it be a cross, Buddha, an Om Symbol, you can create a custom piece that is your own and directly represents your life’s purpose and individual spirit…

How does it feel seeing the hottest celebrities wear your jewelry?
It is always flattering to see a celebrity wearing Alex and Ani jewelry. It’s rewarding to know so many people relate to my designs and choose to wear my jewelry, because in essence they are really choosing things that represent themselves, which is way cool.

What is next for Alex and Ani?

I have many new collections coming out… My jewelry is designed for every woman and now soon to be every man with a unisex(y) line, called A Squared. This line will be available in Spring 2011 and will be a collection of necklaces, rings and bracelets for both women and men. We also have a Vintage 66 by Alex and Ani: Generations of Glamour collection inspired by the statement jewelry worn in the 1960s, and Alex and Ani Sport: where powerful energy, style and comfort meet. Both collections will be available shortly, so stay tuned!


What’s hot this season for accessories?
Over the top, statement pieces such as cocktail rings are a must have accessory this season. Keep your eyes peeled for Alex and Ani’s new line of oversized cocktail rings called LadyFingers.


What do you love most about what you do?
I love making people feel empowered. I am a designer who helps facilitate one to their own greatness because the meaning behind many of the pieces I create should reflect the essence of the wearer. It’s all about positive energy.


What advice can you offer to emerging fashion designers?
Don’t be afraid to do your own thing and not necessarily go with every trend that’s happening. Design from your heart and remember to stay true to who you really are inside; and always be kind.